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Why Paid Social Advertising is a Game-Changer for Dental Practices

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If you’re running a dental practice, you know how important it is to connect with potential patients. Or maybe your a dentist looking to sercure your own patients. One of the best ways to do that is through paid social advertising. Let’s dive into why this strategy can work wonders for your practice!

The Power of Paid Social Advertising


Recently, we kicked off a paid social campaign for one of our clients who was noticing a dip in leads for composite bonding services. With just a small investment of £160 (so far, the ad is still running) we saw an impressive 11 inquiries come through for composite bonding!

Now, let’s talk numbers. The average cost for composite bonding is about £350 per tooth, and most patients typically want to bond 6 teeth. So, if we do a little math, the potential revenue per patient is £2,100.

With 11 inquiries, that adds up to a whopping potential revenue of £23,100! From just a £160 spend so far, thats a great investment to me.

Why Paid Social is a Must

  1. Targeted Reach: With paid social, you can pinpoint exactly who you want to reach. It’s like having a direct line to potential patients actively searching for your services!

  2. Increased Visibility: In a sea of dental practices, you want to stand out, right? Paid ads help you grab attention and showcase what makes your practice unique.

  3. Quick Results: Unlike organic marketing, which can take time to build up, paid social can deliver speedy results. You might see inquiries rolling in almost immediately!

  4. Flexibility: The beauty of paid social is its flexibility. You can tweak your budget and targeting whenever you want, ensuring your ads are always hitting the mark.

  5. Measurable Success: Most platforms provide awesome analytics, so you can see how well your campaigns are doing. It’s all about making informed decisions based on real data!

Wrap-Up

The numbers from this paid social campaign speak for themselves. With just a £160 investment, the potential revenue could soar to an impressive £23,100 from those inquiries. If you’re looking to amp up your dental practice’s online presence and attract new patients, it’s time to give paid social advertising a shot. Trust us; it could be the boost your practice has been waiting for!

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